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Millennials, especially women, flexing their wine muscle
If you’ve been out cruising downtown any night this winter, you’ve probably noticed how busy some of the city’s more-popular restaurants have been.
And if you looked twice, you might also have noticed how many of those guests with a glass of wine in front of them were younger women.
Winemaker Garrett Portra talks business during a open house at Carlson Vineyards. A recent survey says Millennialls last year purchased 42 percent of all wine drunk in this country.
That trend gets analyzed in a recent report from the Wine Market Council, which says people in their 20s and early-to-mid 30s now drink almost half the wine bought in the US.
What’s more, in what’s called the “high-frequency drinker” segment, women under 30 women are out-purchasing men two-to-one when it comes to wine.
Now, “high-frequency drinker” isn’t as lascivious as it sounds. According to the WMC, it refers to someone who drinks wine more than once a week. That faction buys and consumes 81 percent of all the wine drunk in America, says WMC.
Again, the WMC report says Baby Boomers account for the largest group in the high-frequency class, but Millennials (those people born between 1978 and 1995) are right behind them, making up 30 percent of frequent drinkers.
How fast the kids grow up. Read more…
Vines on a mountain: Elevation as terroir in Colorado winemaking
The concept of terroir, says winemaker Warren Winiarski, includes all things not man-made. In Colorado, that includes growing grapes at high elevation. These Gewurtztraminer vines, thriving at 6,200 feet elevation near Paonia, Co., are among the highest vineyards in North America.
The question of whether Colorado wines reflect a unique terroir has no easy answer.
Supporters of “terroir” – the concept that the place a wine comes from is reflected in its taste and determines its quality – claim they can identify a wine’s distinct origins simply by blind-sampling the wine.
Do Colorado wines reflect their provenance and is it enough to be unique?
For some ideas and possible answers I turned to Warren Winiarski, the winemaker who produced the 1973 Stag’s Leap Cellars Cabernet Sauvignon, the wine that won the 1976 Judgment of Paris and made America a wine-drinking country. Before that, however, Winiarski in 1968 helped Denver dentist Gerald Ivancie set up Colorado’s first modern commercial winery.
During a mid-May tasting of Colorado wines at Metropolitan State University in Denver, Winiarski said how impressed he was with some of the samples. Read more…
Wine Openers 