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What makes a wine great isn’t a number or a score

March 17, 2019 Comments off
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Steep hillside vineyards near Bolzano, Italy, illustrate the lengths to which wine makers will  go to produce a memorable bottle of wine. Photos and story – Dave Buchanan.

Please indulge me while I share two separate conversations I heard recently.

The first from an acquaintance who recently returned from a late-fall trip to Napa Valley.

He and his wife, both discerning wine people with an appreciation for California-style wines, were visiting friends who introduced our couple to a fairly new but already successful winemaker.

During that initial conversation, the three quickly bonded and soon the winemaker was inviting his new friends to visit his winery, which normally isn’t open to the public. During a late lunch after touring his vineyards and winery, the winemaker graciously opened a couple of bottles from his personal library.

No sales pitch, no pressure, simply a gesture of friendship at our friends’ interest.

The wine, said my friend, “was  a Cabernet (Sauvignon) and was simply stunning.”

Not surprisingly, at least to me, our well-funded friends brought a couple of these bottles back home to Colorado.

The second conversation, similar but with its roots 6,000 miles away, began when another acquaintance, this one a wine importer from Denver, remarked how he had met “too many to count” winemakers and their representatives while attending a wine festival in Verona, Italy.

“Almost everyone implored me to visit their winery and hear their story,” this friend recalled. So my friend, an impulsive sort, decided to take advantage of a couple of invitations.

“I saw some amazing estates and some tiny places where one family did all the work,” he said. “And mostly I tasted the same wines there that I tasted in Verona.”

But while sharing lunches and dinners in out-of-way bistros and private homes, he also got an insider’s peek at how Italians view their wines and its role in the everyday life. He gladly paid the extra baggage fees after being gifted a few bottles of Sangiovese-based Vino Nobile di Montepulciano.

Here is where our stories converge.

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Nothing says ‘Welcome’ better than a friendly sign outside a neatly run winery.

Both men said that after arriving home, they invited over some friend to share the wines and hear their stories.  And both, unknowingly but in similar words, told how the wines showed well but somehow something was missing.

“It’s not that the wines were less than great, they just weren’t that great, not like I remember,” said one.

“Everyone said nice things about the wine and were entertained to hear about how the winemaker’s grandfather had saved his wine from the Germans during World War II by hiding it under the stable,” said the other. “But to me, it just wasn’t the same wine.”

I was fortunate to taste both wines and both were way above what I normally drink. So it probably wasn’t the wines that were lacking. It was, both men affirmed, the experience of being there that made these wines memorable.

Seeing the vineyards, walking through the cellars, listening to the wine as it ages in the barrels, sharing a man’s or a family’s story. This, in great part, is what makes an unforgettable wine. Fortunately, both of these man realize that and neither is in any way disappointed by the wines.

“It’s always expectations versus reality,” one mused. “I know it won’t be the same once I get home but I want so much to share the experience.”

Today, social media (and extra baggage fees) allow us to share, from a distance both special and temporal, some of that experience. Still, it’s but a tantalizing taste of what wines are, what they can be, and what they mean to the people who make them.

 

Vino 2016: Italian winemakers looking to increase share in U.S. market

April 23, 2016 Leave a comment
Vino 2016 crowd shot

Vino 2016 in New York City offered a two-day immersion into the world of Italian wine. Article and photos by Dave Buchanan

NEW YORK – Romano Baruzzi took a breath and looked out at the sea of faces in front of him.
“Buona sera a tutti, welcome everyone,” said Baruzzi, deputy trade commissioner for the Italian Trade Commission in New York City. “Welcome to the biggest event promoting Italian wines in the U.S.”
It’s opening night for Italian Wine Week/Vino 2016 and the featured panel discussion is titled “On the Bright Side: What’s Ahead for 2016.”
This first-night talk offers the attending producers, importers and the occasional journalist insights into what lies ahead for the next two days of concentrated immersion into Italian wine.
More than 160 Italian wine makers and their representatives are here, some of them plying their wares to almost that many importers and buyers while other winemakers, nearly one-third of those present, simply are seeking someone trustworthy in whom to entrust their wines. Read more…

A few words from the (Italian) wise

February 12, 2016 Leave a comment
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courtesy winefolly.com

NEW YORK CITY – On the first full day of Vino 2016, wine writer and author  Elin McCoy unexpectedly summed up what countless other speakers would spend hours talking about over the next two days.

Looking out at a well-lit seminar room on the second floor of the midtown Hilton Hotel, at tables laden with wine glasses and lined with eager listeners, McCoy informed her audience that “It couldn’t be a better time for wines from southern Italy.”

It was a theme to be repeated, although never again quite as succinctly, throughout the all-too-short run of this year’s Italian Wine Week presented by the Italian Trade Commission. Subtitled “The Grandest Italian Wine Event Ever Held Outside of Italy” and focusing this year on wines from Calabria, Campania, Puglia and Sicily, the event (this year was its fifth edition) brought together about 200 Italian wineries (not all from the south and about a quarter of which were looking for a U.S. importer) and countless importers and distributors and other wine-trade people.

Among the many memorable remarks from the week’s speakers and guests:

“This week there is a peaceful invasion of Italian producers and wine experts.” – Maurizio Forte, Trade Commissioner and Executive Director for the Italian Trade Commission.

“The U.S. market is the most-important market for Italian wine; we export almost $1.5 billion per year.”– Maurizio Forte

Wines from southern Italy are largely unknown to the U.S. market because “most American tourists still do not visit Southern Italy.” – former wine director Charles Scicolone.

“They are a ‘hand-sell, meaning that it often takes talking about these wines and explaining them to the customer in order to get them to try a bottle or two.” – Charles Scicolone

“People want to know who you are, not just your wines.” – Chad Turnbull, president of New York-based importer Savorian, Inc., told the producers. “One of the most fundamental things you can do is to introduce yourself to your market.”

“Puglia and Calabria are at the edge of the western world.” – blogger/importer/Italophile Jeremy Parzen. “They just needed a small nudge to enter the modern world of winemaking.”

“Verdeca. I’m on a mission to find it.” – sommelier Jeff Porter, of the little-known white grape grown in central and southern Italy, including Puglia and Campania.

“When you taste (the wines of southern Italy), it’s hard to imagine what the wines were like 20 years ago.” – Elin McCoy. “These were wines you didn’t want to know about.”

“Sicily is sexy; it was sexy even before the wines were so good.” Roberta Morrell, president and CEO of Morrell Wine Bar and Café, New York City.”The good reds came before the good whites…now the whites are fresh, fruity and minerally.”

“I’m consumer driven. If you can’t say it, you can’t buy it.” – author/wine educator Kevin Zraly.

“In Italy, people mostly eat at home.” – restaurateur/ author Lidia Bastianich. “First, because good eating means eating their mother’s cooking, nobody makes it better, and secondly, because of the economic crisis that is currently afflicting the country.”

“Buying a wine made in Italy means buying a piece of wine history from a country that has made wine for a thousand years.” – journalist Luciano Pignataro.